Monday, December 29, 2008

DO YOU THINK DIRECT MARKETING CAN BE A GOOD STRATEGY FOR INCREASING PROFIT AND REVENU IN TELECOMMUNICATION INDUSTRY IN UK

dEAR FRIENDS pLEASE TELL YOU OPINION.

Why Use Direct Marketing?

Direct marketing enables communication with targeted groups of consumers and it helps you build profitable customer relationships. It can help you achieve specific objectives such as:

Generate new business leads and sales
Increase sales from existing customers
Re-establish relationships with dormant customers
Increase customer loyalty
Direct marketing is an especially useful tool for small business because it allows you to:
Focus your resources where they are likely to generate the best results
Speak directly to current and potential customers
Track and measure how successful your marketing campaigns are
Test your marketing campaigns to see which ones work best
The most common form of direct marketing is direct mail – sending letters to targeted consumer groups through the post. Direct mail is used by all types of businesses, to acquire and retain customers and encourage sales. If you understand your customers and target your mailing effectively, direct mail can be a highly personal, highly successful form of marketing.
Another popular form of direct marketing is telemarketing– contacting targeted consumers directly by telephone. Telemarketing does have some significant advantages over direct mail such as:
You can gauge the customers interest immediately
You can overcome objections more easily
You can explain complex messages more effectively
Telemarketing is particularly useful in business-to-business (B2B) marketing as people are more accepting of marketing calls interrupting them at work.
Email marketing is one of the newest forms of direct marketing and it is continuing to grow in popularity. According to figures from the Direct Marketing Association (DMA), email marketing has now overtaken direct mail in terms of volume. Advantages of email marketing are that it is often much quicker and cheaper to produce an email marketing campaign than a direct mail campaign.
Whatever method of direct marketing you use, you must bear in mind that the success of your campaign depends on good planning, targeting and accurate, up to date data. Because of the large amount of direct marketing sent, you have to work hard to make sure your investment doesn’t end up in the bin.

Sunday, August 10, 2008

BE CAREFUL ABOUT iPhone 3G




BE CAREFUL ABOUT iPhone 3G



We all know apple is running innovative strategy to spellbound customers and we admire that
True innovation based company Apple launched a new product that is iphone 3g (http://www.apple.com/iphone/) and they are claiming iphone 3g twice as fast . half the price. They also stated, “ you will get phone, ipod, internet in one fast 3g device. Starting at $199.”
Some of my friends are getting crazy about this new iphone 3g. Thanks to apple and their marketing team, they have really done a great job. They have created this image. But think what will happen if you buy the product and after that you find you are not getting your expected service. Now you can say “ bull shit” but you cannot get rid of your contract. So it’s better to know the real facts before buying this miracle phone. Techtree news staff (9th august, 2008) from India (http://www.techtree.com/India/News/10_Reasons_Why_You_Should_Hate_the_iPhone/551-92001-615.html) brought some reasons. Why people should hate the iPhone.


1. You can only sync music and video through iTunes:


Want to drag-and-drop content from your hard-drive? Would like to sync music from another store -- from Amazon, for example? You are out of luck.


2. You can only install apps through iTunes:


Never before has a cellphone maker slammed the door to an open development enviornment and received nothing but praise for doing so. Imagine Microsoft creating a gated software ecosystem and installing themselves as the gatekeeper. They would be eaten alive by the press. Apple gets a free pass.


3. Apple deletes useful applications:


Nullriver's modem app went to the grave with no reason stated. Apple's digital business is dependent on the music and movie industry's whims. How long before the industry dictates which applications we can run?


4. Apple might not accept apps which might be detrimental to its own business:


We won't hold our breath for competitive products to appear on the iPhone anytime soon.


5. You can only run one third-party application at a time:


An instant messenger that runs in the background and collects messages while you are away? Not happening.


6. Apple might not allow app vendors to open up their apps:


The terms of the NDA that potential application developers for the iPhone need to sign, effectively restrict redistribution of the source. Apple has created OSX on the back of FreeBSD; Safari on KHTML, SproutCore library used in MobileMe, and now they have built a layer on top that excludes others. Nik at TechCrunchIT laments that "the same community who demand all from Microsoft, feel gifted and special when Apple give them an inch of rope... Applications can only be installed from a single source, iTunes, and open source applications and distribution is near impossible. How do you install an iPhone application without iTunes? Where are the community advocates arguing for a standard interface, openess and free code?"


7. Limited Bluetooth use:


The iPhone 3G has Bluetooth 2.0 with EDR but can you transfer files over Bluetooth? Does it support A2DP? Stereo Bluetooth? No on all counts. As of now, all you get from Bluetooth are headset voice calls, and that's it.


8. No copy-paste:


This might be more of an interface issue that Apple is seeking to solve, than anything else. But it only underlines the drawbacks of a walled garden. If development was as open as say, it is on the Palm platform -- you would have a hundred different solutions by now, and at least one you could actually use. This also underlines how much the innovative spirit is killed by a controlled development environment. The iPhone ecosystem doesn't encourage software tinkering and probably won't spur garage breakthroughs that drive the industry forward.


9. No MMS :


While you can e-mail photos, multimedia messaging is absent from the device. And speaking of videos...


10. No video recording:


In the world of YouTube, the iPhone 3G does not offer video recording.


11. No voice command:


For a touch-screen-only phone, voice controls would have been a huge plus for hands-free or one-handed control. Can we expect this functionality to be added by a third-party app?


12. Hardware locked to carriers:


You cannot use any SIM card with this GSM device. How stupid is that? Hello monopolies, goodbye competition. Thanks to carrier lock-in when the phone launches in India, the iPhone 3G might not even enjoy 3G until months afterwards. How do you like them apples?



Dan Frommer. (August 05, 2008, 12.40 am) reported a very good news stating a headline



“Steve Jobs: MobileMe "Not Up To Apple's Standards," Vows To Fix (AAPL)”







Apple has already apologized publicly to its MobileMe customers for the email/syncing service's flakiness -- including, for some, lost email. Now it's privately admitting its mistakes and moving on -- but not without casualty.



In an internal email leaked to Ars Technica, Apple (AAPL) boss Steve Jobs allegedly admits that MobileMe is "not up to Apple's standards," and that launching it at the same time as the iPhone 3G and the iTunes App Store was "a mistake."




And it looks like someone is going to pay for it: In a reorg of sorts, Jobs announced the project will now fall under iTunes exec Eddie Cue, who will now oversee iTunes, the App Store, and MobileMe, as Apple's Vice President of Internet Services, according to Daring Fireball's John Gruber. We assume this means someone (or multiple people) got shown the door. (Know more? Drop us a line.)




"The MobileMe launch clearly demonstrates that we have more to learn about Internet services," Jobs wrote. "And learn we will. The vision of MobileMe is both exciting and ambitious, and we will press on to make it a service we are all proud of by the end of this year."
Admitting that MobileMe is a dog is the right move, and we also wouldn't be surprised if Steve Jobs or Apple made another public statement about MobileMe's botched launch.


And while MobileMe now has a soiled reputation -- including a rare bad review from Wall Street Journal tech reviewer Walt Mossberg -- we still think it has potential to be a long-term success. If the mobile Internet becomes anywhere near as important as it's hyped, everyone is going to need a personal over-the-air email/calendar/contacts synching service. For iPhone owners, once Apple irons out the quirks, there's no reason it couldn't/shouldn't be MobileMe.




Following that apple is not considering LINUX as their parent operating system because WINDOWS is the best platform for HACKERS and VIRUS. When Linux is winning the ultra portable PC market, they (APPLE) are not considering it warm heartedly.



Finally I want to conclude with this report where a user of iPhone sharing her horrible experience about iphone. Walter S. Mossberg. (July 08, 2008) stating a heading-


“with Newer, faster , cheaper Iphone 3g”


(source : http://ptech.allthingsd.com/20080708/newer-faster-cheaper-iphone-3g/ )




Apple claims that over 3G, the new iPhone can get five hours of talk time, or five hours of Internet use. Talk time is twice as long on the older EDGE network, and Internet time is an hour better with Wi-Fi.



I ran my own battery tests using the phone’s 3G capability. Although I left the Wi-Fi function on, I didn’t connect it to a network, so the phone had to rely on 3G. In my test of voice calling, I got 4 hours and 27 minutes, short of Apple’s maximum claim and nearly three hours less than what I recorded in the same test last year on the original iPhone..
More important, in daily use, I found the battery indicator on the new 3G model slipping below 20% by early afternoon or midafternoon on some days, and it entirely ran out of juice on one day.



The iPhone 3G’s battery life is comparable to, or better than, that of some other 3G competitors. But they have replaceable batteries. The iPhone doesn’t.

While you can have both personal and Exchange email accounts on the new iPhone, if you synchronize with Exchange calendars and contacts, your personal calendar and contacts are erased.

So if you want to lose your money please buy it, if not then please wait for few days while Apple will resolve their problems and you can get your dream iphone.



Tuesday, August 14, 2007

Information technology

Information technology (IT), as defined by the Information Technology Association of America (ITAA), is "the study, design, development, implementation, support or management of computer-based information systems, particularly software applications and computer hardware." In short, IT deals with the use of electronic computers and computer software to convert, store, protect, process, transmit and retrieve information, securely.
Recently it has become popular to broaden the term to explicitly include the field of electronic communication so that people tend to use the abbreviation ICT (Information and Communications

Today, the term information technology has ballooned to encompass many aspects of computing and technology, and the term is more recognizable than ever before. The information technology umbrella can be quite large, covering many fields. IT professionals perform a variety of duties that range from installing applications to designing complex computer networks and information databases. A few of the duties that IT professionals perform may include:
Data management
Computer networking
Database systems design
Software design
Management information systems
Systems management
A more extensive list of related topics is provided below.

Wednesday, August 8, 2007

politics are depending on internet?????

Internet is not only using for business but also for establishing political image. When Malaysia’s former deputy prime minister was dismissed from his post and subsequently charged in court for corruption, his supporters resorted to the Internet to tell their side of the story. Thus, pro-Answer websites were created and disseminated messages to Internet users locally as well as abroad. The government reacted by creating pro-government websites, both locally as well as abroad. Thus, the Internet became yet another medium that both sides resorted to in trying to get the people's attention

Great expectations: The changing role of IT in business

CIOs and IT managers today face no shortage of challenges, from overseeing the convergence of voice and data networks to grappling with compliance, data security and tight spending budgets. Their jobs are set to become tougher: CEOs and boards expect information technology‘s mission to expand from cost cutting to revenue generation, and relatively quickly.
This is among the major findings of a new Economist Intelligence Unit research programme, sponsored by Capgemini, Cisco Systems and SAP, on the evolution of IT‘s role within the business. The study is based on a global survey of 288 senior executives in both technology and business functions as well as in-depth interviews with senior IT executives.
Other key findings of the research include the following:
An “expectations gap” exists between IT and the executive suite. Most technology managers (62%) also believe that enabling revenue generation will come to be IT‘s primary mission within the next three years, but CEOs and board members (83%) are almost wholly convinced of it. The gap yawns particularly wide in Asia-Pacific and Europe, where many IT managers retain a strong belief in the primacy of IT‘s cost-reduction role—partly due to continued C-level insistence on hitting cost-efficiency targets. This gap will need to close—and C-level priorities to become more consistent— for better IT-business alignment to be achieved.
Organisational and technical solutions will be tapped to improve IT‘s fit with the business objectives. The acquisition of new technologies tops the list of initiatives that survey respondents, including CEOs, hope will improve the level of IT-business alignment. But organisational measures are also prominent: all executives place strong emphasis on joint project management responsibility between IT and business managers, as well as the use of cross-functional teams.
Some decentralisation of IT functions to other business units is also likely. The beginning of the end of the IT department as we know it? The majority of surveyed executives think not, at least for the next five years. But as many CEOs and board members (41%) foresee the disappearance of a stand-alone IT department as those who do not. More than a few companies appear ready to consider radical solutions to bring IT and the business closer together....... ( source.. business economics research)

Saturday, August 4, 2007

Request............

Friends this is my final post about Internet pornography. I know most of you want to know interent pornography statistics and for that I posted a hot video. I hope you will enjoy. Please comment me, wheather i need to change anything, or any topic you are not agree with me. There was a votting option on internet pornography that "do you support internet pornography" surprisely 57% people are supporting, 42% not supporting and only 14% they have no comment. I am giving you some free softwares, if you need you can use.